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Shooting food

Food-shooting

Photography of culinary dishes (food photography, food, beverages) may be used to post photos of dishes on site restaurant, for decoration of photos menu in promotional materials. Beautifully decorated pictures restaurant meals allow us to show the culinary possibilities of restaurant with the best hand.

Photographing meals and food - not just the production of beautiful pictures, and the little story told by a photographer and food stylist. Properly constructed frame and thoughtful creativity to create a desired image in the consumer products, impacting on the emotional channels of perception. Only if the image reaches the goal and performs quite certain marketing tasks.

When taking a picture of food (restaurant meals, drinks) to get a colorful and vivid images, we use professional equipment (light cube) and light equipment.

The main objective of photos of dishes is prompting the desire for a man, looked at pictures to eat this food. There are two different approaches to photographing food. The first is that would make food look at the photographs gipernaturalno and exaggerated realism. This is achieved by shooting in the studio, including visiting the studio, where photography is at the customer. This kind of food is often used for food packaging and advertising. Of course, few expect opened the packaging to see something similar to what is depicted in the picture, but this approach can be a very long time and can increase sales. Producer wants to eat, what would it look good bright, catchy, defiant desire to buy it.

Another type of design, often used in the illustrated cooking books and magazines are photos of dishes that can make people at home. The main goal of this design - complete realism, maybe some kind of romantic or idealistic image. For example, awakening associations with early childhood, when someone from the older, perhaps in a simple rustic kitchen to make something that remains forever in the deepest areas of memory. In today's studio is easy to create the desired design and prepare the necessary meals. Creativity and Design is a task of a professional photographer and photographer services should it imply.

Between these two types of design in food photography, there are an infinite number of different approaches that make the food photography is very interesting and creative process. Especially in a professional studio. Moreover, that many chefs create works of art to the grandeur of which photo can only get closer. Produce similar photos of dishes as exquisite pleasure, as well as consume them. Of particular interest arises when needed not just professional photographs of dishes, such as menu, and when the need arises in the still life productions. In this case, photography is invited fudstilist (foodstylist) and further work is in the studio with his participation. That creates fudstilist from the group of dishes and a set of props a single design, where each element plays a role. However, in practice, often cook, possesses sufficient skill and taste to produce effective compositions of the dishes.

It is necessary to talk about some areas in the world of contemporary still life and photography courses. This may help to orient the planning of photography courses and to develop the desired design for what would be at work with a photographer in the studio you are able to clearly articulate their wishes.

In today's world when photographing still lifes of food and decided a few popular styles. One of them, the so-called "Country" style. "Country" style tries to reproduce the atmosphere of a village house, a simple rustic cuisine. In its original version, the kitchen, "Victorian" style. In Ukraine, arose naturally has its own interpretation of this style, mostly dominated by the atmosphere Ukrainian hut. However, this may be corner of Modern farmhouse, not devoid of taste and taking into account the modern classic style. Old tree, the evening light from the windows, weathered brick, a picturesque loose plaster - all almost the same attributes of this area.

Another, very trendy area of food and still life photography a modern interpretation of classic elegance of the Japanese. It is possible to increase the contrasts, bright colors, strong shapes, working with cloth, wooden sticks and fine pottery traditional Japanese cuisine.

Another style is the style that reproduces the atmosphere of luxury. Meals are served in such cases to the most exquisite dishes and should be cooked at the highest level. Most of this style is an expensive restaurant, but it could be a style of wealthy homes. Finer white tablecloths, crystal, silver or gold, a rich abundance of instruments, etc. The atmosphere of this luxury can be mesmerizing. This type of design is quite conservative.

In conclusion, "Neo" or "techno" style. This style of photos of dishes using strict graphic shapes and colors are often filled with large white spaces between different dishes or objects.

When taking pictures of food challenge professional photographer, primarily in the transfer of food texture. It is the texture of surfaces plays a very important role in the photo of dishes. For this technique is spent working with light in the studio in various productions, and still lifes. Ownership of design production of light is an important component of the services of a professional photographer in the studio. For the most demanding customers of quality photos, we are ready to use the propeller from the camera to an aspect ratio of 4x5 inches (international standard) and all the necessary movements of the objective and the tape part to control the depth of focus and perspective. We are interested in continuing work with restaurants, food manufacturers and other categories of customers. Knowing the specifics of each case, the customer, and we can provide the desired result faster and with greater quality.

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