Photography of culinary dishes (food photography, food,
beverages) may be used to post photos of dishes on site restaurant, for
decoration of photos menu in promotional materials. Beautifully
decorated pictures restaurant meals allow us to show the culinary
possibilities of restaurant with the best hand.
Photographing
meals and food - not just the production of beautiful pictures, and the
little story told by a photographer and food stylist. Properly
constructed frame and thoughtful creativity to create a desired image in
the consumer products, impacting on the emotional channels of
perception. Only if the image reaches the goal and performs quite
certain marketing tasks.
When taking a picture of food
(restaurant meals, drinks) to get a colorful and vivid images, we use
professional equipment (light cube) and light equipment.
The
main objective of photos of dishes is prompting the desire for a man,
looked at pictures to eat this food. There are two different approaches
to photographing food. The first is that would make food look at the
photographs gipernaturalno and exaggerated realism. This is achieved by
shooting in the studio, including visiting the studio, where photography
is at the customer. This kind of food is often used for food packaging
and advertising. Of course, few expect opened the packaging to see
something similar to what is depicted in the picture, but this approach
can be a very long time and can increase sales. Producer wants to eat,
what would it look good bright, catchy, defiant desire to buy it.
Another type of design, often used in the illustrated cooking books and
magazines are photos of dishes that can make people at home. The main
goal of this design - complete realism, maybe some kind of romantic or
idealistic image. For example, awakening associations with early
childhood, when someone from the older, perhaps in a simple rustic
kitchen to make something that remains forever in the deepest areas of
memory. In today's studio is easy to create the desired design and
prepare the necessary meals. Creativity and Design is a task of a
professional photographer and photographer services should it imply.
Between these two types of design in food photography, there are an
infinite number of different approaches that make the food photography
is very interesting and creative process. Especially in a professional
studio. Moreover, that many chefs create works of art to the grandeur of
which photo can only get closer. Produce similar photos of dishes as
exquisite pleasure, as well as consume them. Of particular interest
arises when needed not just professional photographs of dishes, such as
menu, and when the need arises in the still life productions. In this
case, photography is invited fudstilist (foodstylist) and further work
is in the studio with his participation. That creates fudstilist from
the group of dishes and a set of props a single design, where each
element plays a role. However, in practice, often cook, possesses
sufficient skill and taste to produce effective compositions of the
dishes.
It is necessary to talk about some areas in the world
of contemporary still life and photography courses. This may help to
orient the planning of photography courses and to develop the desired
design for what would be at work with a photographer in the studio you
are able to clearly articulate their wishes.
In today's world
when photographing still lifes of food and decided a few popular styles.
One of them, the so-called "Country" style. "Country" style tries to
reproduce the atmosphere of a village house, a simple rustic cuisine. In
its original version, the kitchen, "Victorian" style. In Ukraine, arose
naturally has its own interpretation of this style, mostly dominated by
the atmosphere Ukrainian hut. However, this may be corner of Modern
farmhouse, not devoid of taste and taking into account the modern
classic style. Old tree, the evening light from the windows, weathered
brick, a picturesque loose plaster - all almost the same attributes of
this area.
Another, very trendy area of food and still life
photography a modern interpretation of classic elegance of the Japanese.
It is possible to increase the contrasts, bright colors, strong shapes,
working with cloth, wooden sticks and fine pottery traditional Japanese
cuisine.
Another style is the style that reproduces the
atmosphere of luxury. Meals are served in such cases to the most
exquisite dishes and should be cooked at the highest level. Most of this
style is an expensive restaurant, but it could be a style of wealthy
homes. Finer white tablecloths, crystal, silver or gold, a rich
abundance of instruments, etc. The atmosphere of this luxury can be
mesmerizing. This type of design is quite conservative.
In
conclusion, "Neo" or "techno" style. This style of photos of dishes
using strict graphic shapes and colors are often filled with large white
spaces between different dishes or objects.
When taking
pictures of food challenge professional photographer, primarily in the
transfer of food texture. It is the texture of surfaces plays a very
important role in the photo of dishes. For this technique is spent
working with light in the studio in various productions, and still
lifes. Ownership of design production of light is an important component
of the services of a professional photographer in the studio. For the
most demanding customers of quality photos, we are ready to use the
propeller from the camera to an aspect ratio of 4x5 inches
(international standard) and all the necessary movements of the
objective and the tape part to control the depth of focus and
perspective. We are interested in continuing work with restaurants, food
manufacturers and other categories of customers. Knowing the specifics
of each case, the customer, and we can provide the desired result faster
and with greater quality.
© Da Vinchi. All rights reserved.
Careers |
Collaboration |
Site Map |
Contact Us Call us: + 38 044 360-49-41
See also our projects:
UmaPalata.org |
Upako.com |
Paintorg.com |
Russ.kiev.ua |
Designlogo.com.ua |
Brandbook.com