• Our Work
• About us
• Opportunities
• Order

• Logos

• Brand Guide

• Polygraphy

• Packing

• Site Design

• Web-banners

• Names & Slogans

• Photos

• Outdoor Advertising

• Advertising campaigns

• 3d modeling

• Illustrations

• Advertising photo

• Wedding Photography

• Creative photography

• Business portrait

• Food photography

• Subject photography

• Panoramic photos

• Photo interior

Services

• Object Photo

  • Photo for the catalog

  • Food-shooting

• Portrait photo

  • Art portrait

  • Corporate portrait

• Photos in the corporate style

  • Image Photo

  • Technical picture

  • Black and white photography

• Purchase photos in the photo directory

Download Price:

• Photography

Order

• Photography

Send to a friend

Creative photo - this photo, which is created for a specific impact on the viewer. Photo, in which some items and replacing other signs.

Why would you not use the usual and creative pictures? To reach out!

Therefore, we are creating an advertising idea that will be enough and attractive enough shaped to surprise the customer and pass the barrier of his boredom and everyday worries.

How to create creative photo for publicity?

Turn on your imagination. And gone? .. Not so fast.

Initially, we think what we want to achieve new ways of photography. Just to attract attention - a little. We create what will be a minim interesting target audience.

Does the picture values of our customers? Innovative thinking, breaking stereotypes - is itself a personal quality of people who create photo? Assume is. And yet.

So all that should be remembered first and foremost, it's not just "creative portrait of Gauguin with a cut ear, a feeling -" this is for me, "" I understand "," this will give me benefit. "

When using creative photography in advertising need to understand that it must sootvetvovat the following items:

- Creative photography should match the brand concept.
- Creative photography should stand out from the competition, to be bright, new and unique.
- Creative photography should be memorable. Test the actual memorability is not easy, because getting results takes time. But it is known that emotions contribute to the memorization, association, original images and colors.
- Creative photography should be read at several levels of meaning to be perceived by different sectors of the audience.
- And finally, creative photography should be flexible, able to give rise to variations and implemented in various media.

Creative Design - a design that stands out a new form of transfer of ideas (not previously used).

Signs of creative design

1) A visual analogy between two things. (For example, apple and wrinkled old woman's face).

2) The sound analogy. In the sense of a text message and image. (Photo by bow and signature LOOK!

3) The analogy of sensations (feather birds and ease women's pads).

4) Use of symbols and signs. (Car keys instead of the car).

5) Use humor. ("Come to me at night. Free!" This is advertising free internet access at night).
In the ad humorous situation can be realized at the level of the text, including slogans, characters, humorous game scenarios, etc. By its very nature, humor involves one or another non-standard situation, which is usually well remembered and does not cause rejection. The second important feature of the humor factor is his relationship with positive emotions.

6) Creation of symbols and characters. (Design logos, symbols, icons, etc. are summarized in a single graphic symbol idea.)

7) The semantic analogy.

Between the meaning of text ads, and a visual symbol. (For example, text: "Give me two!". Picture: two packages A and B for mobile phones - Offer to buy two mobile packages instead of the usual one).

8) The Unconscious manipulation.

It's methods of influencing the level of unconscious perception. Using the idea of advertising soobtvetstvuyuschego speech rate, accents, intonation, pitch, characteristics of nonverbal behavior - gestures, facial expressions, body movement, especially the nature of moving objects in television commercials, font, writing messages, the location of print advertising, special selection of letters and syllables in words use of color, etc.

9) an intriguing advertisement.

Deliberately created an intriguing ads and defetsit information on the first stage of the campaign. The second stage is exposure. For example, in advertising the drink "RC-Cola in the first stage has not been used until the end of intuitive and eye-catching slogan" Who knows - he is resting. " At the second stage also used the slogan "Who knows - he pours," then it becomes clear, and naturally the first tagline.

10) Ironic advertising.

This method of advertising, oddly enough, is based on a critique of advertising, disclosure and / or irony in relation to other commercials and methods. For example, it is in such a scenario, a series of commercials water "Sprite", under the slogan "Do not let yourself wither." Video sequence of one of these movies starts slow motion "alluring" drink pouring into glass with ice, as often occurs in commercials, but after this the camera opens the container with the words "fish oil", from which pours this "drink". At the same time it is accompanied by scales: "Do not believe such advertising ploys - believe their thirst," and repeating the campaign slogan "Do not let yourself wither."

In another clip simulated shooting commercials advertising the shoes and then allegedly showing the real situation in which the advertised shoes start to fall apart during the run, followed by a similar tekstovka. If the commercials advertising the "Sprite" are built on the contrast and the mockery of "impersonal," commercials, in magazine advertising, "TV-Park" is visible to a mockery of the advertising of specific brands. For example, the beginning of one of the commercials start, just like advertising chewing gum "Dirol".

Thus constructed infomercial promotes several goals. First of all, such ads out of the ordinary advertising information background, thus attracting attention. Secondly, the "opening" the usual publicity stunt, "antireklamnaya advertising" allows the consumer to feel smarter than the creators of conventional advertising, and thus gaining some trust. Third, distracting us from their real purpose (facilitating the sale of goods), such advertising to some extent it is possible to avoid rational thinking and, as often happens, her rejection.

11. Confidence audience. An important element in favor creation of consumer confidence, that "The process for solving problems" is effective, simple and fast. In this method, "an emphasis on simplicity and speed of obtaining the effect." For example, a commercial chewing gum "Ice-White" begins with the words "Retain the whiteness of your teeth for the first time it was so easy."

Along with the scenario in the emotional plane, advertising tries to create the following link: bad, difficult (the problem exists) - the use of the advertised product (the way the decision) - well, it is easy, it's better (the problem is solved, became smaller, was not important). In the commercial for the brand "beer" student, "we can see the implementation of this technique to verbalize form. Roller begins with the fact that the audience is high school exam," teacher "drinking a glass of water puts the failing grade and says" bad. "After this one of the students substitute water for beer drinking which the teacher puts a positive assessment and says "good." At the last stage of the teacher pulls the student beer and says, "beer" student "(brand name)" to excellent ".

In the case of the use of the script "problem-solution" is not necessarily all of the advertising message must be constructed according to the above scheme. Often this method is implemented in only one of the elements. For example, commercial "balm Bitner" begins with a standard with emphasis on several features of the proposed means (it is a natural product from medicinal plants: Balsam Bitner gives me strength and I accept it on a regular basis: I add the balsam in the tea, it has a positive effect on the nervous system), only after a fairly short form is engaged "scenario problem solution" (the father asks the question: "Will a balm for my digestive problems?" "Certainly," replied my grandmother, "certainly help," answered her mother). Moreover, in one ad message can appear multiple "problem-solution scenarios for different, but united by a common commodity advertised problems. For example, a commercial toothpaste "Blend-a-med" begins with a woman's confusion, which offer a choice of 6 different types of toothpaste. A solution to this problem, we propose to use a toothpaste "Blend-a-med". At the same time stating that this is the paste solves this problem as "caries" (helps prevent tooth decay), "lack of white enamel" (": help preserve the whiteness of the enamel), as well as" keep your gums, etc.

Of course, this is only the beginning in describing the options of creative solutions. For each individual client is a unique solution.

We understand that such creative solutions. And we understand that such a beautiful, working design. Our specialization - creating successful projects, regardless of the topic and scope. We make no emphasis on money and documents. Undertake the project only if you understand that it will be useful. We understand that clients' money - put this in perspective, and our money, and their funds should be directed in the right direction.